Which parameters actually matter?

Source, medium and campaign are the three most analytics tools group by. Term and content are optional and used for distinguishing individual links.

UTM Builder

Attach campaign parameters to a URL without a tracking account.

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About this tool

Builds a campaign-tagged URL with the standard utm_ parameters. The URL is assembled here and nowhere else — nothing is registered with an analytics provider and the link is never requested.

Limitations

This only builds the URL. Nothing is registered with any analytics platform.

Questions

Which parameters actually matter?: Source, medium and campaign are the three most analytics tools group by. Term and content are optional and used for distinguishing individual links.

Privacy

This page does its work in your browser. What you paste is processed by JavaScript running on your own device and is never sent to a DevToolery server — there is no server that could receive it. The page itself is a static file delivered by a CDN. See exactly what is stored.